In 2022, 22.9% of EU enterprises conducted online sales, which was 0.1 percentage point (pp) higher compared with 2021 (22.8%) and 6.5 pp higher compared with 2012 (16.4%).
This article presents a handful of findings from the more detailed Statistics Explained article on e-commerce statistics.
Among the EU countries, the percentage of enterprises engaging in online sales varied considerably. The highest shares were recorded in Lithuania (38.9%), Sweden (38.1%) and Denmark (36.7%). In contrast, the lowest shares were recorded in Romania (12.9%), followed by Luxembourg (13.4%), and Bulgaria (15.1%).
Source dataset: isoc_ec_esels
The share of enterprises conducting online sales varied significantly depending on the size of the enterprises. In 2022, 45.9% of large enterprises in the EU conducted online sales and 30.2% of medium sized enterprises. By contrast, 20.8% of small enterprises were engaged in online sales in 2022.