The Apple logo.
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European Union regulators on Monday said that Apple is in breach of sweeping new tech rules because it does not allow customers of its App Store to be steered to alternatives.
The European Commission, the EU’s executive arm, also said it had opened a new probe into Apple into new contractual terms with developers.
The EU opened an investigation into Apple, Alphabet and Meta in March under a landmark new law known as the Digital Markets Act (DMA), which aims to reel in the power of Big Tech firms. So-called anti-steering rules were one of the big areas of focus of the probe. Under the DMA, tech firms are not allowed to block businesses from telling their users about cheaper options for their products or about subscriptions outside of an app store.
On Monday, regulators said in their preliminary findings that Apple was in breach of the DMA because its App Store rules “prevent app developers from freely steering consumers to alternative channels for offers and content.”
CNBC has reached out to Apple for comment.
Apple only allows steering through a system where app developers can provide a link that sends users to a webpage where they can then purchase content, such as a subscription, according to the Commission. However, this process is “subject to several restrictions imposed by Apple that prevent app developers from communicating, promoting offers and concluding contracts through the distribution channel of their choice,” the Commission noted.
The regulators also said that the fees Apple charges developers for the initial acquisition of new customers via the App Store “go beyond what is strictly necessary.” The Commission did not disclose what represents a “strictly necessary” fee.
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