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For too long, fashion has lagged behind on lobbying, leaving policymakers stabbing in the dark and industry players running to keep up with changes they had no hand in. Today, the European Fashion Alliance (EFA) — a group of 29 European fashion councils and other entities formed in 2022 to address this lobby gap — will present its first position paper, addressing the upcoming Ecodesign for Sustainable Products Regulation (ESPR) by the European Union. It marks an important turning point for European fashion, which finally has a united voice in policy debates.