Thursday, November 14, 2024

Future-proofing fashion: How brands can prepare for Europe’s AI measures

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This article on Europe’s AI Act is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT Tracker, sign up for membership here.

The European Union’s landmark AI Act was greenlit by the European Parliament in mid-March, setting a global precedent for regulating artificial intelligence. While the period leading to full enforcement could stretch for up to three years, fashion retailers across Europe — and beyond — are now faced with the task of adapting their strategies and practices involving the technology.

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