Knowledge
ETC empowers European destinations to build a prosperous and sustainable tourism ecosystem through comprehensive research. Our efforts encompass generating market intelligence, promoting best practices, and fostering knowledge exchange.
ETC’s broad research portfolio supports members by monitoring consumer and destination trends, conducting benchmarking studies, and developing strategic guidelines on sustainability, crisis management, international cooperation, marketing, and forecasting. These activities also play a crucial role in advancing ETC’s ambitious promotion and advocacy programmes.
ETC intelligence is shared through various means and channels, including publications, videos, infographics, dashboards, webinars, and events. Collaboration with international tourism organisations, academia, and private sector partners enhances our research efforts.